Netflix Mobile GUI

Product Background

Netflix is a streaming service that allows our customers to watch a wide variety of award-winning TV shows, movies, documentaries and more on thousands of Internet-connected devices. With Netflix, you can enjoy unlimited viewing of our content without having to watch a single commercial.

Product Brief

Netflix for iOS is a core consumption platform on phone and tablet. Due to the constant improvement and iteration of iOS, there was a large need for an improved and updated graphic user interface. The redesign required explorations of updated launcher icon, app navigation, overall UI aesthetic, tv/movie detail screens, and the media player. The UI overhaul brought Netflix entire mobile application UI up to current iOS Human Interface Guidelines while also executing the well-known cinematic Netflix brand aesthetic.