Netflix Originals Launch
ROLE:
Senior Mobile Designer
RESPONSIBILITIES:
UX/UI Design for Billboard Promotions
Collaboration with cross-platform teams
Design Direction of title promotional assets
Product Background
Netflix is a streaming service that allows our customers to watch a wide variety of award-winning TV shows, movies, documentaries and more on thousands of Internet-connected devices. With Netflix, you can enjoy unlimited viewing of our content without having to watch a single commercial.
TEAM COMPOSITION:
Leadership: 1 PM, 1 TL, 1 UX Manager
Design: 3 UX designers, 1 visual designer
Eng: 6 software engineers
Product Beief
Netflix's frontier into developing original content for their platform was a tall task, yet one that proved positive and was tremendously successful. My role as Sr mobile designer, was to accommodate the added feature and design needs to integrate, promote, and distribute the original content on all mobile devices.
The originals project required explorations and design of an "Originals Detail Page" and "Billboard" merchandising UI. These features not only had to accommodate unique content types new to the application (trailers, cast info, behind-the-scenes), but also required custom assets & collaboration on an asset management system design with studios in Hollywood.
